Evidence free marketing.

Health Benefits of Organic Foods:

• More Nutrients: Studies show that organic foods may have increased levels of nutrients like antioxidants than conventionally grown foods

• Fertility Health: Pesticides found in conventionally grown foods have been shown to reduce fertility

• Immune System Protection: The chemicals in non-organic foods may also harm your immune system, leaving you more susceptible to illness and some forms of cancer

• Hormones and weight gain: New research has shown that some agricultural chemicals could actually be making you fat by interfering with your hormone levels.

• Unknown effects of GMOs: Many people are concerned about genetically modified foods, especially since many of them have never been tested on humans. Organic foods are never genetically modified.

Those aren't benefits of organic food, they are the benefits of competent farming. Point by point:

• Studies also show that organic foods may have decreased levels of nutrients compared to the norm. The issue isn't whether food is organic or not, it whether the grower has the sense to fertilize the soil in which they are grown. The fertilizers can be "organic" or not but they must be complete with all nutrients in proper ratios.
• Some pesticides do seem to reduce fertility, but so do naturally occurring compounds in foods. It depends on the food - soy is worse than most others for example - and their growing conditions since some of the natural pesticides produced by the plants themselves are a response to predation. It is the fertility of those predators that the plants attack with these compounds. In that sense, humans are just as big a threat as insects. The plants are defending themselves from us.
• Same for the immune system claims.
• Same for hormones.
• Concern about GMOs is not supported by science. It's a superstition, but that can still be a marketing issue.

The claims for organic livestock are absurd, deceitful.

Meat/Poultry:

• Organic beef comes from livestock that eats an organic diet, and in June, new FDA regulations will mandate that they spend at least 30 percent of their lives grazing on pasture grasses. That’s important, because studies show grass-fed meat has 60% more omega-3s, 200% more vitamin E, and 2 to 3 times as much of a cancer-fighting fat called CLA that might even help you lose weight.

• Likewise, organic chicken is healthier than non-organic chicken. One study found that it has 28 percent more omega-3 fatty acids.

Organic has nothing to do with beef quality. Cattle fed organic grain are just as nasty as cattle fed fertilized, GMO grain. The issue is green grass. Omega-3 and CLA ratios rise with the percentage of grass fed, and vitamin E levels rise with percentage of grass fed. Note that for omega-3 and CLA it is the ratio of such substances for total fat that matters, and that grain fed cattle have as much omega-3 but very much more omega-6, which is an unhealthful ratio.

Same for organic chicken. It's not about organic, it's about healthful diets for livestock.

• Studies show that organic milk has 50% more vitamin E, 75% more beta-carotene, and 70% more omega-3 fatty acids than regular. It also has more than double the amount of certain antioxidants that have been shown to keep your eyes healthy as you age.

• Organic milk is also free of commonly used growth hormones, which increases infertility in cows and has been linked to prostate and breast cancers in humans.

• It costs about a dollar more per half-gallon, but it’s worth it. Plus you can generally cut costs by getting coupons online. Stonyfieldfarm.com, for instance, offers printable coupons on their site.

More empty claims that confuse grass feeding benefits with organic puffery. Grass fed animals are not given growth hormones since they can't benefit from them. It takes a high sugar grain diet to take advantage of them. A grazier who used them would be throwing money away, so they don't.

• Organic chickens, like cows, spend a portion of their life grazing. That means that, along with their organic feed, they have access to the chicken’s food of choice, which is a cocktail of worms and grubs. And when animals eat their favorite foods, humans benefit. According to a study from Penn State, eggs from grazing chickens have twice as much vitamin E, 40 percent more vitamin A, and 3 times as many omega-3s. Plus they taste better!

The insects that are the natural diet of chickens are only of benefit if they have had a good diet. The vitamins and beneficial fatty acids that they may contain come from their diets. Organic has nothing to do with it.

The idea that food quality is related to some superstitious production methodology is merely marketing fluff. The idea that this in some way serves the interests of consumers is nonsense. If we had decent governance this is the sort of false advertising that would be prosecuted rather than celebrated.

The public is slowly twigging to the deceits of the organic industry as an increasing number of actual lab tests are conducted that show the products to be mediocre or worse in many cases. There are good organic growers, but it isn't the organic part that is good, it is their attention to complete soil fertility. The same is done by good conventional growers, though they get no price premium for their excellent work except at the very high end of buyers who insist on real quality. For them, organic often sells at a discount rather than a premium since it is so often inferior.