The history of every millennial movement starts out quietly enough. At first only those who have heard voices or received messages by moonbeam come stumbling in through the tent flap. Shortly they are followed by academics who have finally found someone who understands their theories and will popularize them. Then, as the crowd swells, come the curious, lost, desperate, and heartbroken. Soon follow the peddlers who sell peanuts, popcorn, and crackerjacks to the rapt crowd; then the pickpockets, hangers-on, con artists, and small-time grifters. In the latter stages come the political entrepreneurs, demagogues always on the lookout for ready-made crowds ripe for the leading. Finally come the lawyers, regulators, and venture capitalists to turn it all into an industry.